NOVELTY - Producing an industrial product comprises (a) obtaining a vegetative plant part having a total non-polar lipid content of at least 10 wt/wt.%, (b) either (i) converting at least some of the lipid in the vegetative plant part of step (a) to the industrial product, or (ii) physically processing the vegetative plant part of step (a), and subsequently or simultaneously converting at least some of the lipid in the processed vegetative plant part to the industrial product, and (c) recovering the industrial product, thus producing the industrial product.    USE - The process is useful for producing an industrial product which is a hydrocarbon product such as fatty acid esters, preferably fatty acid methyl esters and/or a fatty acid ethyl esters, an alkane such as methane, ethane or a longer-chain alkane, a mixture of longer chain alkanes, an alkene, a biofuel, carbon monoxide and/or hydrogen gas, a bioalcohol such as ethanol, propanol, or butanol, biochar, or a combination of carbon monoxide, hydrogen and biochar, is synthetic diesel fuel, and a biofuel which is bio-oil or biogas (all claimed).    ADVANTAGE - The process provides the industrial product from a vegetative plant part or non-human organism or its part comprising high levels of non-polar lipid.    DETAILED DESCRIPTION - Producing an industrial product comprises (a) obtaining a vegetative plant part having a total non-polar lipid content of at least 10 wt/wt.%, (b) either (i) converting at least some of the lipid in the vegetative plant part of step (a) to the industrial product by applying heat, chemical and/or enzymatic means, to the lipid in situ in the vegetative plant part, or (ii) physically processing the vegetative plant part of step (a), and subsequently or simultaneously converting at least some of the lipid in the processed vegetative plant part to the industrial product by applying heat, chemical and/or enzymatic means, to the lipid in the processed vegetative plant part, and (c) recovering the industrial product, thus producing the industrial product.