Prazo para submissão: Data não encontrada
Data de Notificação: 01/04/2025
Editora: Elsevier
Revista: Electronic Commerce Research and Applications
Detalhes:
The goal of this paper call is to bring together high-quality research that widens the knowledge of influencing customers through nudging and big data analytics in the context of e-commerce. Luis F. Martinez, PhD Nova School of Business and Economics (Nova SBE), Universidade Nova de Lisboa,Portugal luis.martinez@novasbe.pt Philipp Brüggemann, PhD FernUniversität in Hagen, Germany philipp.brueggemann@fernuni-hagen.de Francisco J. Martínez-López, PhD University of Granada, Spain fjmlopez@ugr.es